About Melody Rutherford

Hey, I’m Melody 👋

I’m the Influencer & Brand Partnerships Director at Smarty Social Media, where I help beauty, lifestyle, and wellness brands build campaigns that actually convert (and don’t make creators cringe).

Before this, I built a cult-followed beauty brand, scaled creator-led launches, and worked with some of the biggest names in the influencer world. I’ve seen what works, what flops, and what gets brands coming back with bigger budgets.

But here’s the thing: I don’t think creators should have to guess their way to success. I believe creators deserve to understand the strategy behind the scenes. Not just how to grow an audience, but how to build a business.