About Melody Rutherford

Hey, I'm Melody 👋

I turn strategy into obsession, blending cultural insight, visual storytelling, and creator energy to build brands people actually care about.

I craft cult followings for beauty and lifestyle brands, scale creator-led launches, and partner with some of the biggest names in the influencer world. I’ve seen what flops, what converts, and what gets brands coming back with bigger budgets.

From concept to execution, I lead campaigns from the top down, with deep experience in:

• Creative direction & asset development — I shape the look, tone, and feel of a brand across every touchpoint
   
• Influencer & creator strategy — Not just paid partnerships—I build launches around the right creators
   
• Experiential activations — From IRL pop-ups to immersive brand moments (yes, including a custom nail polish Airstream), I bring digital brands to life offline
   
• Partnerships & performance — Whether it’s co-branded campaigns or multi-phase launches, I make sure the work doesn’t just look good, it works
   
• E-comm & marketing execution — Email, social, paid, and conversion strategy that supports scale