KL Polish- Chief Creative Officer
- Directed creative strategy and brand marketing with a yearly budget of 500k.
- Led a high-performing team that propelled the CPG brand to become the #1 nail polish brand on YouTube, using data driven metrics while concurrently building an email list surpassing 200k subscribers.
- Helped negotiate a distribution deal with ULTA, creating the go-to-market strategy for over 300 locations, including the end cap positioning and story.