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Seventeen Magazine YT- CHIEf Creative Officer

  • Develop, produce and oversee all programming for youtube.com/seventeen as well as bring in top talent and create marketing solutions for all content. 
  • Brought the channel up to over 500k subscribers in 7 months, bringing in branded deals with Target, Cover Girl, Neutrogena and many more. 
  • Helped bridge the gap between platforms and in September of 2014, the magazine launched its first ever You Tube issue making it the only major woman’s publication to put a You Tuber on the cover. The combined total views of the talent involved were over 2.9 billion.

Hot Guy Showdown

Discovering Charlie Puth

Seventeen's YouTube Issue

Bridging the gap between digital and print.

DIY Your Life

Show with Meredith Foster attracting several brands for partnerships. 


Copyright © 2025 Melody Rutherford - All Rights Reserved.

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